Top Shipping Companies To Own In Right Now

Top Shipping Companies To Own In Right Now: ExactTarget Inc (ET)

ExactTarget, Inc. is a global provider of cross-channel, interactive marketing software-as-a-service (SaaS) solutions. The Companys solutions provide marketers with a suite of integrated applications. The Companys suite of cross-channel, interactive marketing applications include e-mail, mobile, social media and sites, is built on its flexible multi-tenant SaaS platform. These channel applications are integrated with its campaign management, calendaring, dashboard, integrated reporting, marketing automation and data management tools. The Company also provides open application programming interfaces (APIs) and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform. The Company generates revenue through the sale of subscriptions to its suite of cross-channel, interactive marketing SaaS solutions and the delivery of professional services. It serves a range of clients across many industries and sizes. Professional services revenue consists primarily of fees associated with training, implementation, integration, deliverability, campaign services and strategic consulting. In October 2012, it acquired iGoDigital.

The Companys direct client base consisted of over 4,700 organizations as of June 30, 2012, ranging from enterprises to small businesses in numerous industries, including retail and e-commerce, media and entertainment, travel and hospitality, financial services and insurance, technology, daily-deal and flash-sale and marketing service providers. Among its direct clients are the United States-based companies, such as Ally Financial, Inc., Angies List, Inc., CareerBuilder, LLC, Groupon, Inc., Microsoft Corporation, Nationwide Mutual Insurance Company, Oakley, Inc., OneAmerica Financial Partners, Inc., One Kings Lane, Inc., Papa Johns International, Inc., priceline.com Incorporated, The Scotts Miracle-Gro Company, Tommy Hilfiger Group, WellPoint ! , Inc. and Zappos.com, Inc. Companies also include Abril Gro! up (Brazil), Fairfax Media Limited (Australia), Icelandair Group (Iceland) and Telegraph Media Group Limited (United Kingdom).

Interactive Marketing Hub

The Interactive Marketing Hub provides marketers with a solution to engage in cross-channel marketing. The Interactive Marketing Hub integrates its e-mail, mobile, social media and sites Channel Applications with data management and marketing automation Hub Applications. Built on its cloud-based FUEL platform, these applications integrate with Hub Tools, which include a calendar, campaigns, dashboards and integrated reporting. Channel Applications provide interactive marketing engagement solutions to plan, automate, deliver and optimize messages across e-mail, mobile, social media and sites. The Companys core edition is designed for small and medium-sized organizations, as well as departments within enterprises and provides content management tools, segmentation tools and reporting, such as opens , clicks, bounces and other performance metrics.

The Advanced Edition includes content syndication, dynamic content, relational data, advanced marketing automation, triggered and transactional communications for e-statements, alerts and order confirmations and advanced reporting. The Advanced Edition also provides full access to its FUEL platforms open integration framework and developer tools that facilitates integration with other business systems and applications. Enterprise Edition is built for large, distributed enterprises that need centralized control and compliance for e-mail marketing communications. The Enterprise Edition includes international sending, advanced role and permission administration, content locking and sharing, and enterprise analytics and reporting. The Enterprise Edition can also include its Xpress Sending interface that enables non-technical users within distributed marketing organizations to create and send e-mails using pre-appro! ved con! tent via defined templates.

The Company! s mobil! e applications enable marketers to create, automate, deliver personalized inbound and outbound short message service (SMS) mobile messages and support messaging in more than 80 countries worldwide. Through these applications, clients can easily create polls, quizzes, surveys, contests, mobile tickets, coupon redemption, SMS alerts and mobile opt-in for e-mail campaigns. Its social media applications provide solutions to manage engagement on social networks, such as Twitter and Facebook and integrate social data and interactions into cross-channel campaigns. SocialEngage (powered by CoTweet) provides a social media management application that enables teams to manage multiple social media accounts with administrator-defined user permissions and roles.

SocialPages provides a drag and drop interface that allows marketers to create, publish and manage branded Facebook pages and tabs that display content and incorporate engaging features, such as forms, YouTube videos , Flickr galleries and the Facebook Like button. The Companys sites application provides a solution to drag and drop interface microsites into cross-channel marketing campaigns. Hub Applications provide capabilities for advanced cross-channel marketing automation, data management, customer data segmentation and analysis. Audience Builder provides a drag-and-drop interface that enables marketers to explore multiple data scenarios through filtering and segmentation to create target audiences in for any campaign or automated messaging series.

Automation Studio provides a drag and drop interface to plan, create and execute complex, multi-stage, recurring cross-channel campaigns based on consumer behavior, time or custom attributes. Automated communications can be triggered by events, such as product purchases, online registrations or Website browsing behavior. The Companys Hub Tools enable integrated planning, cross-channel campaign management and reporting. ! C alenda! r provides a single view of planned and completed camp! aigns, ev! ents and interactions across e-mail, mobile, Facebook, Twitter and Websites. Campaigns enables marketers to define interactive marketing campaigns and associated content and interactions across e-mail, mobile, Facebook, Twitter and Websites.

Pulse provides dashboards that display information, such as the number of Facebook fans, Twitter followers, e-mail subscribers and current status of automated programs and engagement metrics, such as opens, clicks and conversions. Integrated Reporting provides contextual and reporting throughout its Interactive Marketing Hub. The Companys applications are built and delivered on its cloud-based FUEL platform. FUEL provides an open integration framework, enabling clients and third-party application providers to integrate data from systems, such as customer relationship management (CRM), Web analytics, and e-commerce through its partner ecosystem of productized integrations with providers, such as Microsoft Dynamics CRM, sal esforce.com, inc., SAP, and Adobe Omniture.

Common Data Model creates a cross-channel view of each consumer by aggregating online behavioral data, channel engagement history, communication preferences and other online or offline data. Security provides a single sign-on environment for all Interactive Marketing Hub applications secured by multiple technologies, including but not limited to two-factor authentication, Internet protocol (IP) whitelisting and IP blocking, and enables monitoring and alerting of system activity.

Developer Tools provide a library of user interface controls and APIs that enable developers to build applications with a common look and feel on its cloud-based platform. Integration Framework provides a suite of integration capabilities that include its open APIs, CRM and Web analytics integrations, Embedded/Xpress Marketing and HubExchange. Its Embedded/Xpress Marketing solution enables independent software vendors and d! eveloper ! s to embed the functionality of its e-mail and mobile applic! ations di! rectly into their technology offerings. The Companys HubExchange enables marketing technology providers to develop and sell applications built on its platform.

Services

The Company complements its suite of cross-channel, interactive marketing SaaS solutions with a range of professional services. Its collaborative and full-service offerings include Training, Implementation, Integration, Deliverability, Campaign Services and Strategic Consulting. The Company offers a variety of methods of introduction to its products, including self-help resources, Web-based and on-site training, enterprise workshops and train the trainer programs. Clients who purchase implementation services are assigned an implementation consultant who works with them to adopt and deployment its solutions. Through its platforms integration framework, the Companys applications can be integrated with CRM, Web analytics, e-commerce and other business systems. It provides consu lting and program management to help clients define, develop and implement interactive communication strategies.

The Company competes with Aprimo, Inc., CheetahMail Inc., e-Dialog Inc., Eloqua Limited, Epsilon Data Management, LLC, Marketo, Inc., Responsys, Inc., Silverpop Systems Inc., StrongMail Systems, Inc., Unica Corporation, Yesmail, Buddy Media, Inc. and Radian6 Technologies, Inc.

Advisors' Opinion:

• [By Tim Brugger]

  At a premium of slightly more than 50%, it's not surprising that salesforce.com's (NYSE: CRM  ) decision to acquire cloud marketing specialist ExactTarget (NYSE: ET  ) wasn't greeted with cheers from investors. The aggressive move by Salesforce CEO Marc Benioff to drop $2.5 billion on a company that has issued revenue guidance of just $376 million to $379 million for the year seems a bit much, and based on Salesforce's share price drop at the open, the market agrees. But don't be ! too hasty! to abandon Salesforce shares -- there may be a method to Benioff's madness.

• [By Brian Pacampara]

  What: Shares of ExactTarget (NYSE: ET  ) soared 52% today after cloud technologist salesforce.com (NYSE: CRM  ) agreed to acquire the marketing software company for $2.5 billion.

• [By Chris Hill]

  Dollar General's (NYSE: DG  ) first-quarter profits rose rose 3%, but the retailer cut guidance for the full year. Business market software maker ExactTarget (NYSE: ET  ) rose more than 50% after Salesforce.com (NYSE: CRM  ) agreed to buy the company for more than $2.3 billion. Zynga (NASDAQ: ZNGA  ) held firm after shares tanked on Monday in the wake of the company announcing it's cutting 18% of its staff. And IBM (NYSE: IBM  ) buys a company to better compete in the cloud computing space. In this installment of Investor Beat, our analysts discuss four stocks making big moves.

source from Top Penny Stocks For 2015:http://www.seekpennystocks.com/top-shipping-companies-to-own-in-right-now.html